Decode Every Analytics Attribute
Instantly transform raw query strings and encoded payloads into clean, readable attributes across Adobe, Google Analytics, Target, AJO, and dozens of other platforms.
View screenshotBuilt for analytics engineers
The DevTools companion for analytics and tag debugging.
Capture, decode, and validate tracking calls without proxies or setup. Beacon gives Adobe Experience Platform teams a calmer, clearer way to debug data quality before it ships.
Precision engineering
Everything needed to trust your tracking.
Beacon organizes noisy network traffic into readable, actionable signals for analytics QA, implementation reviews, and production monitoring.
Capture Every Pixel
Monitor every analytics, marketing, consent, and personalization request directly inside DevTools—without proxies, certificates, or complicated setup.
View screenshotDebug Adobe Target Like Never Before
See every Activity, Experience, Offer, Audience, and Action in one place. Inspect what Target actually delivered—not just the network request.
View screenshotVisualize JavaScript Execution
Understand exactly when analytics libraries initialize, rules execute, and beacons fire with a complete chronological timeline of your page.
View screenshotDecode Every Tag Manager
Inspect rules, variables, data layers, and event execution across Adobe Launch, Google Tag Manager, Tealium, Ensighten, and Piwik PRO.
View screenshotDifferentiate Two Beacons
Compare any two requests side-by-side and instantly highlight every attribute that changed—perfect for SPA navigation, personalization, and regression testing.
View screenshotValidate Against Your AEP Schema
Connect directly to Adobe Experience Platform to validate incoming XDM payloads against your production schemas and surface datatype mismatches before they become reporting issues.
View screenshotSession Digest
Generate a concise digest of every analytics, marketing, and personalization request captured during a session so you can understand your implementation in seconds.
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Daily workflow
Designed for the moments where data quality breaks.
Side-by-side diffing
Understand exactly what changed between two hits.
Double-fire detection
Flag duplicate tracking calls fired within milliseconds.
One-click exports
Save sessions to JSON for documentation or cross-team debugging.
Interface
Light, dark, and pixel-perfect.
Beacon adapts to your DevTools setup with sharp contrast, dense layouts, and scaling controls for high-resolution monitors.
Stop debugging in the dark.
Join analytics engineers and consultants who use Beacon to validate tracking before it becomes reporting debt.